Amplify the message

Our campaign materials are primarily designed for the student body, reaching them where they are—on social media and in campus hallways. However, they also serve as a vital toolkit for faculty, staff, and parents who want to support students in need. Everyone in the UMSL community can become an active advocate for mental wellness.

Campeign Strategy

I created these materials a physical flyer and a social media post to reach UMSL students where they are. The flyer is meant for campus buildings like the MSC, while the social media graphic is designed for Instagram to normalize the conversation online. I chose navy blue and white to match UMSL’s professional look while keeping the message clear and supportive.

Advocacy Toolkit

This page is a resource for the community. Anyone at UMSL can download these images to share or print. My goal is for these materials to start conversations and make it easier for students to find the help they need.

Call to Action

The single most important action I hope people take after visiting this page is to download and share these materials to spark immediate, life saving conversations within their own circles.